WHY BOSS WAS CREATED
Year after year, Home Sellers have become increasingly incensed with the fees REALTORS® charge. The story is often the same: the REALTOR® erects a sign, puts the listing on the MLS® System, places an ad or two in the paper and on the internet, produces some papers to sign and negotiates the final sale price on the house, but not the commission. On a $300,000 home, a 6% commission for example, has the Home Seller paying out $18,000 in commission. Home Sellers who themselves often work months to earn $18,000, question paying so much when so little cost and effort is expended.
Now imagine a REALTOR® who applies him/herself and sells just one home a week, at $300,000 and at 6% commission. That's $78,000 a MONTH, or $936,000 ANNUALLY. Now we know why so many people want to be REALTORS®. Obviously all REALTORS® do not achieve those results, in large part because there are far too many REALTORS® for the number of homes being sold. At present there are approximately 98,000 REALTORS® in Canada, 50,000 in Ontario… and on a per capita basis far more REALTORS® in Canada than the competitive US marketplace.
That leads into another scenario. With an excessive number of REALTORS® selling fewer homes each, there exists added pressure on REALTORS® to hold out for HIGHER COMMISSION. Now with the Competition Bureau taking the Canadian Real Estate Association (CREA) to the Competition Tribunal, many believe that radical change will finally be imposed upon the real estate industry. Some even say this could lead to REALTORS® becoming irrelevant. For articles on these recent events visit our AGENTS UNDER FIRE page.
Some Home Sellers believe when they hire a national real estate firm, that the national firm is marketing and working for them directly. Generally speaking, however, REALTORS® are Independent Contractors working under a national umbrella. The Home Seller has only the tools and resources of that single REALTOR® (independent contractor) working on their behalf. A single REALTOR® working independently for that Home Run… the big commission payoff.
With BOSS, the Home Seller is like a corporate account, where all of BOSS’ resources and staff work on behalf of the client. BOSS acknowledges the rules of the game are changing and dealing in volume is where our future lies. From that, BOSS is able to transfer those commission savings back to the Home Owner.
But make no mistake, for 50%* total commission BOSS delivers what you expect from a REALTOR®… signage, MLS® exposure (not just your local real estate Board, but other Boards as well), internet and print exposure, appointment scheduling, offers and negotiations.
BOSS is not for everyone though. BOSS is for Home Owners who take pride in their homes and are not intimidated to do their own showings and Open House events. The majority of people looking to buy a home prefer to talk directly to the Home Seller rather than through a REALTOR®. They feel they can ask more direct questions and get a truthful answer back.
BOSS leverages all parties to maximum advantage, from Home Sellers showing their own homes, to BOSS Sales Representatives who orchestrate the entire process, to the BOSS overall team that handles all administration and delivers marketing exposure, second to none. In short, BOSS sees to everything, from start to finish. Not bad for 1%.
What you should know, the concept of a commission rebate is not a new idea. I contemplated implementing it back in 2007, but my colleagues at the time were not supportive and talked me into shelving it. In 2009, after 4 years of being a top national company's TOP PRODUCER and Nationally Awarded, I launched the rebate while still with that national company. After some initial support, the company insisted that I cease all marketing of the rebate. This was a LIFE ALTERING moment, do what the company I was employed by wanted or offer what Home Sellers were asking for… REALTOR® Full Services at the cost level (commission rate) of selling privately... the best of both worlds. That is where I believed the future was going, serving client needs and wishes, and 30 days later BOSS Realty Corp., Brokerage was launched.
Now it's your decision 50% or $$$$$.
